Figma has staked $70 million on Bitcoin exchange-traded funds and secured board approval for another $30 million crypto purchase, transforming the design software darling into an unlikely poster child for corporate digital asset adoption.
The revelation emerged through Figma‘s S-1 IPO filing, where the company disclosed its substantial Bitcoin ETF holdings—primarily via Bitwise products—as part of its corporate treasury strategy. The $70 million position, valued as of March 31, 2025, represents a rather audacious bet for a company whose primary expertise lies in collaborative design tools rather than cryptocurrency speculation.
What’s particularly intriguing is the methodical approach to this digital asset diversification. Figma’s board didn’t simply rubber-stamp a one-time investment; they’ve approved an additional $30 million allocation, bringing total Bitcoin exposure to $100 million. This subsequent purchase will be executed through USDC conversions—a tactical choice that suggests sophisticated thinking about stablecoin liquidity and execution efficiency.
Figma’s board methodically approved $100 million Bitcoin exposure through sophisticated USDC conversions, signaling calculated digital asset strategy over speculative investment.
The timing couldn’t be more conspicuous. By embedding these holdings into their IPO documentation, Figma fundamentally forces prospective investors to grapple with Bitcoin’s volatility as an inherent component of their investment thesis. It’s a bold transparency play that either demonstrates remarkable confidence in cryptocurrency’s long-term trajectory or represents a fascinating case study in corporate risk appetite.
Figma joins an expanding cohort of technology firms treating Bitcoin as a legitimate treasury asset, positioning it as both an inflation hedge and store of value. The strategy mirrors moves by other tech companies, though few have committed such substantial percentages of their balance sheet to digital assets during the IPO process itself. Japanese firm Metaplanet exemplifies this corporate trend, having acquired 1,005 BTC for $108 million as part of its treasury strategy.
The implications extend beyond Figma’s individual balance sheet. This move could catalyze similar decisions among SaaS companies seeking portfolio diversification, particularly as traditional cash reserves face persistent inflation pressures. While direct cryptocurrency mining has become increasingly challenging due to factors like the Bitcoin halving event and higher network difficulty, corporate Bitcoin acquisition through ETFs offers exposure without operational complexity.
However, the regulatory landscape remains murky, and Bitcoin’s notorious price swings could introduce material volatility to Figma’s financial statements.
Whether this proves prescient treasury management or an expensive lesson in cryptocurrency’s capricious nature remains to be seen. For now, Figma has certainly distinguished itself in the increasingly crowded design software market—though perhaps not in the way originally intended.
